How To Run a Social Media Workshop
Are you looking to run a social media workshop? Whether you are running a workshop at your own company or for a different company, always include the following:
- Define social media in the context of an overall marketing strategy. Before getting into the nitty-gritty of your social media workshop, you must first set the context.
- Determine your social media goals. Focus on the top 2 or 3 goals that you have for your social media program. Will you drive leads for your business, build your brand, or focus on engagement?
- Get clear on your target audience. Who are you trying to reach with your social media? Explore buyer personas to better understand who you are targeting with social posts.
- Develop your communication strategy. Use a framework to establish the stories you want to communicate to your target audience.
- Choose your social networks. Depending on your target audience and your strategy, determine which social networks can help you get there.
- Develop an editorial calendar. In order to execute your social schedule effectively, you must be working from a clearly defined and organized social editorial calendar.
- Analyze your effectiveness. By measuring outcomes on each social channel and in aggregate, you’ll have a clear picture of what’s working and what isn’t.
Running a social media workshop is more than just covering the necessary material to help a group navigate through their social strategy and execution. In fact, that’s only part of what makes a social media workshop effective. To truly have an impact, you must help participants experience social media planning.
As you follow the 7 steps outlined above, think about hands-on activities that participants can engage in, preferably in teams, to experience the process. This goes a long way in not only sharing information but actually teaching it. Participants should, for example, all contribute to the editorial calendar build-out by getting out of their seats and using sticky-notes to post key events on a large calendar.
After each activity, information can be consolidated and shared back out to the group. The goal of a social media workshop should always be focused on a framework and implementing that framework on both an individual and group level.
If you’d like Big Fin Solutions to help plan, run, and manage your next social media workshop, please contact us today.